Purple Style Labs
Price band ₹546–575 · Issue ₹680.00 Cr
Market attention score 31 (how ranked)
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Capital required
Approximate retail outlay for Purple Style Labs at the issue price band (lot × lots).
Est. capital
₹14,196 – ₹14,950
Lot size 26 · up to ₹575/share
Prefer smaller tickets before listing? Explore unlisted & pre-IPO shares.
Opens
31 Aug 2026
Closes
2 Sept 2026
Allotment
3 Sept 2026
Listing
7 Sept 2026
Lot size
26
At a glance
IPO Open Mon, Aug 31, 2026 IPO Close Wed, Sep 2, 2026 Price Band ₹546 to ₹575 Market Cap * ₹4,639.63 Cr * on Upper Price IPO Details IPO Date 31 Aug to 2 Sep, 2026 Listing Date Mon, Sep 7, 2026 T Face Value ₹ 10 per share Price Band ₹546 to ₹575 Lot Size 26 Shares Sale Type Fresh capital only Issue Type Bookbuilding IPO Listing At BSE, NSE Total Issue Size 1,18,26,086 shares (agg. up to ₹ 680 Cr) Fresh Issue 1,18,26,086 shares (agg. up to ₹ 680 Cr) Share Holding Pre Issue 6,82,35,000 shares Share Holding Post Issue 8,06,89,212 shares IPO Timetable (Tentative) IPO Open Mon, Aug 31, 2026 IPO Close Wed, Sep 2, 2026 Allotment Thu, Sep 3, 2026 Refund Fri, Sep 4, 2026 Credit of Shares Fri, Sep 4, 2026 Listing Mon, Sep 7, 2026 IPOs Timetable Issue Reservation Investor Category Shares QIB Not less than 75% of the Issue Retail Not more than 10% of the Issue NII Not more than 15% of the Issue IPO Lot Size Investors can bid for a minimum of 26 shares and in multiples thereof. Application Lots Shares Amount Retail (Min) 1 26 ₹14,950 Retail (Max) 13 338 ₹1,94,350 S-HNI (Min) 14 364 ₹2,09,300 S-HNI (Max) 66 1,716 ₹9,86,700 B-HNI (Min) 67 1,742 ₹10,01,650 IPO Subscription Details About Purple Style Labs Ltd. Updated on Aug 27, 2026 Incorporated in August 2015, Purple Style Labs Limited is a multi-brand luxury omni-channel fashion platform operating under Pernia’s Pop-Up Shop (PPUS), offering a curated portfolio of luxury fashion products across womenswear, menswear, jewellery, accessories and kidswear, with a focus on wedding and occasion wear. The Company sources products from 1,109 active designer brands as of March 31, 2026, including Seema Gujral, Anushree Reddy, Amit Aggarwal and Rohit Gandhi & Rahul Khanna.
The Company operates through an omni-channel business model comprising Experience Centers, its website, mobile application, telephonic and digital sales channels, events and exhibitions. As of March 31, 2026, it had 14 Experience Centers globally, including 12 in India and one each in London and New York. During Fiscal 2024–2026, the Company served more than 200,000 unique customers, while in Fiscal 2026 it recorded ₹7,215.62 million in Total PPUS GMV and an average order value of ₹75,504.88.
Overview
Purple Style Labs IPO is a book build issue of ₹680.00 crores. The issue is entirely a fresh issue of 1.18 crore shares of ₹680.00 crore.
Purple Style Labs IPO opens for subscription on Aug 31, 2026 and closes on Sep 2, 2026. The allotment for the Purple Style Labs IPO is expected to be finalized on Sep 3, 2026. Purple Style Labs IPO will list on NSE and BSE with a tentative listing date fixed as Sep 7, 2026.
Purple Style Labs IPO is set issue price band at ₹546 to ₹575 per share. The lot size for an application is 26 shares. The minimum amount of investment required by an individual investor (retail) is ₹14,950 (26 shares) (based on upper price).
Axis Capital Ltd. is the book running lead manager and Kfin Technologies Ltd. is the registrar of the issue.
Refer to Purple Style Labs IPO RHP for detailed Information.
Issue details
IPO Date
31 Aug to 2 Sep, 2026
Listing Date
Mon, Sep 7, 2026T
Face Value
₹10 per share
Price Band
₹546 to ₹575
Lot Size
26 Shares
Sale Type
Fresh capital only
Issue Type
Bookbuilding IPO
Listing At
BSE, NSE
Lot size
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 26 | ₹14,950 |
| Retail (Max) | 13 | 338 | ₹1,94,350 |
| S-HNI (Min) | 14 | 364 | ₹2,09,300 |
| S-HNI (Max) | 66 | 1,716 | ₹9,86,700 |
| B-HNI (Min) | 67 | 1,742 | ₹10,01,650 |
Issue reservation
| Investor Category | Shares |
|---|---|
| QIB | Not less than 75% of the Issue |
| Retail | Not more than 10% of the Issue |
| NII | Not more than 15% of the Issue |
About the company
Incorporated in August 2015, Purple Style Labs Limited is a multi-brand luxury omni-channel fashion platform operating under Pernia’s Pop-Up Shop (PPUS), offering a curated portfolio of luxury fashion products across womenswear, menswear, jewellery, accessories and kidswear, with a focus on wedding and occasion wear. The Company sources products from 1,109 active designer brands as of March 31, 2026, including Seema Gujral, Anushree Reddy, Amit Aggarwal and Rohit Gandhi & Rahul Khanna.
The Company operates through an omni-channel business model comprising Experience Centers, its website, mobile application, telephonic and digital sales channels, events and exhibitions. As of March 31, 2026, it had 14 Experience Centers globally, including 12 in India and one each in London and New York. During Fiscal 2024–2026, the Company served more than 200,000 unique customers, while in Fiscal 2026 it recorded ₹7,215.62 million in Total PPUS GMV and an average order value of ₹75,504.88.
The Company has established a strong international presence, serving customers across India, the US, UK, Middle East, Australia and other markets. Its platform provides customers access to curated Indian luxury fashion while enabling designer brands to reach a wider domestic and global customer base without establishing their own retail and distribution networks. The Company is led by Abhishek Agarwal, Promoter, Whole-Time Director and CEO, supported by an experienced management team and Board with expertise across retail, sales, marketing, product management, consultancy and finance. As of March 31, 2026, the Company had 1,266 permanent employees.
- Multi-brand omni-channel luxury platform with a wide portfolio of products and strong designer relationships.
- Omni-channel business model focused on operational efficiency.
- Robust international presence.
- Strong customer retention and network effects supporting monetization.
- Experienced management team and Board.
Financials
| Metric | 31 Mar 2026 | 31 Mar 2025 | 31 Mar 2024 |
|---|---|---|---|
| Assets | 829.60 | 497.05 | 458.39 |
| Total Income | 567.07 | 494.00 | 510.03 |
| Profit After Tax | -285.40 | -188.38 | -47.71 |
| EBITDA | 30.37 | 41.99 | 31.63 |
| NET Worth | -52.28 | 117.50 | 39.51 |
| Reserves and Surplus | -116.40 | 118.01 | 39.34 |
| Total Borrowing | 371.40 | 112.79 | 116.33 |
Amounts in ₹ Crore (restated)
Key performance indicators
| KPI | Mar 31, 2026 | Mar 31, 2025 |
|---|---|---|
| ROE | -160.33% | |
| ROCE | -23.56% | -4.75% |
| RoNW | -160.33% | |
| PAT Margin | -51.16% | -38.45% |
| EBITDA Margin | 5.44% | 8.57% |
| NAV | -7.69 | 18.27 |
| Price to Book Value | 31.47 |
Valuation
Valuation Metric
Pre IPO
EPS (₹)
-41.83
P/E (x)
-13.75
Market Cap at Offer Price
₹3,924Cr.
Shareholding
| Category | Pre IPO | Post IPO |
|---|---|---|
| Promoter and Promoter Group | 26.34% | |
| Public | 73.66% | |
| Total | 100% |
Objects of the issue
- — Investment in wholly owned Subsidiary, PSL Retail for expenditure towards lease liabilities of Experience Centers, and back-end offices in India
- — Funding towards sales and marketing expenses to be incurred by the Company
- — General Corporate Purposes
Intermediaries
Registrar
Kfin Technologies Ltd.
Lead manager(s)
Axis Capital Ltd., IIFL Capital Services Ltd.
FAQs
How to apply in Purple Style Labs IPO through Zerodha?+
Zerodha customers can apply online in Purple Style Labs IPO using UPI as a payment gateway. Zerodha customers can apply in Purple Style Labs IPO by login into Zerodha Console (back office) and submitting an IPO application form. Steps to apply in Purple Style Labs IPO through Zerodha Visit the Zerodha website and login to Console. Go to Portfolio and click the IPOs link. Go to the ' Purple Style Labs IPO ' row and click the 'Bid' button. Enter your UPI ID, Quantity, and Price. Submit IPO application form. Visit the UPI App (net banking or BHIM ) to approve the mandate. Visit Zerodha IPO Application Process Review for more detail.
When Purple Style Labs IPO will open?+
The Purple Style Labs IPO opens on Mon, Aug 31, 2026 and closes on Wed, Sep 2, 2026.
What is the lot size of Purple Style Labs IPO?+
Purple Style Labs IPO lot size is 26 , and the minimum amount required for application is ₹14,950 .
How to apply for Purple Style Labs IPO?+
You can apply in Purple Style Labs IPO online using either UPI or ASBA as a payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO Application is offered by brokers who don't offer banking services. Read more detail about applying IPO online through Zerodha , Upstox , 5Paisa , Nuvama , HDFC Bank , and SBI Bank .
When is Purple Style Labs IPO allotment?+
The finalization of Basis of Allotment for Purple Style Labs IPO will be done on Thursday, September 3, 2026 , and the allotted shares will be credited to your demat account by Fri, Sep 4, 2026 . Check the Purple Style Labs IPO allotment status .
When is Purple Style Labs IPO listing date ?+
The Purple Style Labs IPO listing date is not yet announced. The tentative date of listing is Mon, Sep 7, 2026 .
Aggregated from public IPO filings. GMP is unofficial grey-market chatter, not advice.