Pernia's Pop-up Studio
Issue ₹680.00 Cr
Market attention score 30 (how ranked)
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Opens
31 Aug 2026
Closes
2 Sept 2026
Allotment
3 Sept 2026
Listing
7 Sept 2026
At a glance
IPO Open Mon, Aug 31, 2026 IPO Close Wed, Sep 2, 2026 Price Band To be declared Market Cap To be declared IPO Details IPO Date 31 Aug to 2 Sep, 2026 Listing Date Mon, Sep 7, 2026 T Face Value ₹ 10 per share Price Band Sale Type Fresh capital only Issue Type Bookbuilding IPO Listing At BSE, NSE Total Issue Size [.] shares (agg. up to ₹ 680 Cr) Fresh Issue [.] shares (agg. up to ₹ 680 Cr) Share Holding Pre Issue 6,82,35,000 shares IPO Timetable (Tentative) IPO Open Mon, Aug 31, 2026 IPO Close Wed, Sep 2, 2026 Allotment Thu, Sep 3, 2026 Refund Fri, Sep 4, 2026 Credit of Shares Fri, Sep 4, 2026 Listing Mon, Sep 7, 2026 IPOs Timetable Issue Reservation Investor Category Shares QIB Not less than 75% of the Issue Retail Not more than 10% of the Issue NII Not more than 15% of the Issue About Purple Style Labs Ltd. Updated on Aug 25, 2026 Incorporated in August 2015, Purple Style Labs Limited is a multi-brand luxury omni-channel fashion platform operating under Pernia’s Pop-Up Shop (PPUS), offering a curated portfolio of luxury fashion products across womenswear, menswear, jewellery, accessories and kidswear, with a focus on wedding and occasion wear. The Company sources products from 1,109 active designer brands as of March 31, 2026, including Seema Gujral, Anushree Reddy, Amit Aggarwal and Rohit Gandhi & Rahul Khanna.
The Company operates through an omni-channel business model comprising Experience Centers, its website, mobile application, telephonic and digital sales channels, events and exhibitions. As of March 31, 2026, it had 14 Experience Centers globally, including 12 in India and one each in London and New York. During Fiscal 2024–2026, the Company served more than 200,000 unique customers, while in Fiscal 2026 it recorded ₹7,215.62 million in Total PPUS GMV and an average order value of ₹75,504.88.
Overview
Pernia's Pop-up Studio IPO is a book build issue of ₹680.00 crores. The issue is entirely a fresh issue of ₹680.00 crore.
Pernia's Pop-up Studio IPO opens for subscription on Aug 31, 2026 and closes on Sep 2, 2026. The allotment for the Pernia's Pop-up Studio IPO is expected to be finalized on Sep 3, 2026. Pernia's Pop-up Studio IPO will list on NSE and BSE with a tentative listing date fixed as Sep 7, 2026.
Pernia's Pop-up Studio IPO is set issue price band at [.] to [.] per share.
Axis Capital Ltd. is the book running lead manager and Kfin Technologies Ltd. is the registrar of the issue.
Refer to Pernia's Pop-up Studio IPO RHP for detailed Information.
Issue details
IPO Date
31 Aug to 2 Sep, 2026
Listing Date
Mon, Sep 7, 2026T
Face Value
₹10 per share
Sale Type
Fresh capital only
Issue Type
Bookbuilding IPO
Listing At
BSE, NSE
Issue reservation
| Investor Category | Shares |
|---|---|
| QIB | Not less than 75% of the Issue |
| Retail | Not more than 10% of the Issue |
| NII | Not more than 15% of the Issue |
About the company
Incorporated in August 2015, Purple Style Labs Limited is a multi-brand luxury omni-channel fashion platform operating under Pernia’s Pop-Up Shop (PPUS), offering a curated portfolio of luxury fashion products across womenswear, menswear, jewellery, accessories and kidswear, with a focus on wedding and occasion wear. The Company sources products from 1,109 active designer brands as of March 31, 2026, including Seema Gujral, Anushree Reddy, Amit Aggarwal and Rohit Gandhi & Rahul Khanna.
The Company operates through an omni-channel business model comprising Experience Centers, its website, mobile application, telephonic and digital sales channels, events and exhibitions. As of March 31, 2026, it had 14 Experience Centers globally, including 12 in India and one each in London and New York. During Fiscal 2024–2026, the Company served more than 200,000 unique customers, while in Fiscal 2026 it recorded ₹7,215.62 million in Total PPUS GMV and an average order value of ₹75,504.88.
The Company has established a strong international presence, serving customers across India, the US, UK, Middle East, Australia and other markets. Its platform provides customers access to curated Indian luxury fashion while enabling designer brands to reach a wider domestic and global customer base without establishing their own retail and distribution networks. The Company is led by Abhishek Agarwal, Promoter, Whole-Time Director and CEO, supported by an experienced management team and Board with expertise across retail, sales, marketing, product management, consultancy and finance. As of March 31, 2026, the Company had 1,266 permanent employees.
- Multi-brand omni-channel luxury platform with a wide portfolio of products and strong designer relationships.
- Omni-channel business model focused on operational efficiency.
- Robust international presence.
- Strong customer retention and network effects supporting monetization.
- Experienced management team and Board.
Financials
| Metric | 31 Mar 2026 | 31 Mar 2025 | 31 Mar 2024 |
|---|---|---|---|
| Assets | 829.60 | 497.05 | 458.39 |
| Total Income | 567.07 | 494.00 | 510.03 |
| Profit After Tax | -285.40 | -188.38 | -47.71 |
| EBITDA | 30.37 | 41.99 | 31.63 |
| NET Worth | -52.28 | 117.50 | 39.51 |
| Reserves and Surplus | -116.40 | 118.01 | 39.34 |
| Total Borrowing | 371.40 | 112.79 | 116.33 |
Amounts in ₹ Crore (restated)
Key performance indicators
| KPI | Mar 31, 2026 | Mar 31, 2025 |
|---|---|---|
| ROE | -160.33% | |
| ROCE | -23.56% | -4.75% |
| RoNW | -160.33% | |
| PAT Margin | -51.16% | -38.45% |
| EBITDA Margin | 5.44% | 8.57% |
| NAV | -7.69 | 18.27 |
Valuation
Valuation Metric
Pre IPO
EPS (₹)
-41.83
Shareholding
| Category | Pre IPO | Post IPO |
|---|---|---|
| Promoter and Promoter Group | 26.34% | |
| Public | 73.66% | |
| Total | 100% |
Objects of the issue
- — Investment in wholly owned Subsidiary, PSL Retail for expenditure towards lease liabilities of Experience Centers, and back-end offices in India
- — Funding towards sales and marketing expenses to be incurred by the Company
- — General Corporate Purposes
Intermediaries
Registrar
Kfin Technologies Ltd.
Lead manager(s)
Axis Capital Ltd., IIFL Capital Services Ltd.
FAQs
How to apply in Pernia's Pop-up Studio IPO through Zerodha?+
Zerodha customers can apply online in Pernia's Pop-up Studio IPO using UPI as a payment gateway. Zerodha customers can apply in Pernia's Pop-up Studio IPO by login into Zerodha Console (back office) and submitting an IPO application form. Steps to apply in Pernia's Pop-up Studio IPO through Zerodha Visit the Zerodha website and login to Console. Go to Portfolio and click the IPOs link. Go to the ' Pernia's Pop-up Studio IPO ' row and click the 'Bid' button. Enter your UPI ID, Quantity, and Price. Submit IPO application form. Visit the UPI App (net banking or BHIM ) to approve the mandate. Visit Zerodha IPO Application Process Review for more detail.
When Pernia's Pop-up Studio IPO will open?+
The Pernia's Pop-up Studio IPO opens on Mon, Aug 31, 2026 and closes on Wed, Sep 2, 2026.
What is the lot size of Pernia's Pop-up Studio IPO?+
Pernia's Pop-up Studio IPO lot size and the minimum order quantity is not available at this time. Please check again later.
How to apply for Pernia's Pop-up Studio IPO?+
You can apply in Pernia's Pop-up Studio IPO online using either UPI or ASBA as a payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO Application is offered by brokers who don't offer banking services. Read more detail about applying IPO online through Zerodha , Upstox , 5Paisa , Nuvama , HDFC Bank , and SBI Bank .
When is Pernia's Pop-up Studio IPO allotment?+
The finalization of Basis of Allotment for Pernia's Pop-up Studio IPO will be done on Thursday, September 3, 2026 , and the allotted shares will be credited to your demat account by Fri, Sep 4, 2026 . Check the Pernia's Pop-up Studio IPO allotment status .
When is Pernia's Pop-up Studio IPO listing date ?+
The Pernia's Pop-up Studio IPO listing date is not yet announced. The tentative date of listing is Mon, Sep 7, 2026 .
Aggregated from public IPO filings. GMP is unofficial grey-market chatter, not advice.